“By the end of calendar year 2026, I expect that AI products will contribute at least 15% to 20% to rev the,” Whatfix Co-Founder and Chafe Executive Officeer Khadim Batti Told Mint in an interview.
The company’s core business is improving digital adoption of enterprise software through nudges, IE, tooltips on different parts of a workflow. The Internation is to make it Easier and more comfortable for users to ‘adopt’ such software, thereby improving productivity and efficiency.
The company has increased focusing on ai as it looks to become profitable within the next to two years, the same time Timeline it has set for it self to make an initial public offering (IPO). “Currently, we’re at -27% ebitda in 2025. In 2026, AlongSide Growth, We will be at -5% or -6%,” Batti said.
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Butfix’s tryst with ai isn’t new. In fact, it goes as far back as 2019, when it Accquired Airim, A Startup That Provides AI-Powered Personalization for users and customers. “Combined with Airim’s AI-Powered Personalized Engine, Whatfix users can now experts hyper-versonalized in -PP guidance at their point of need,” The company Had Said in a statement in a statement. “
Whatfix Last Raised Funds in September in A $ 125 Million Series E Round LED by Private Equity Firm Warburg Pinc, with Softbank Vision Fund 2 ALSO ALSO ALSO The Fresh Funds Bumped The Company’s Valuation to $ 900 Million.
Backers of the Company Include Dragoneer, Peak XV Partners, Eight Roads and Cisco Investments.
Over the past nine months, several startups and companies have been pivoting their ai offers to become agentic in natural. This technology has emerged as easily monetizable and promises to boost production, especially in the enterprise. As a result, investors, too, have been piling on, Mint Previously reported.
Betting on agents
The only thing that is missing with the agentic push across industry is adoption.
For context, adoption of agentic AI Systems Stood at 1% in 2024, according to research firm gartner. That number is supposed to shoot up to 33% by 2028.
Batti beLieves that its core product, digital adoption platform (dap), which accounts for 93% of Whatfix’s Revenue, will be the game-coma. “One of the reasons that Organizations Complain about Return on Investment on Agentic AI Systems is because people are not utilising it on a regular basis. Trained on one or two use cases.
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The Remining 7% is Accounted for by Other Product Verticals, Analytics, and Mirror, An Application Simulation Software Builder. “Now we’ve started a journey where we want to embed ai into plant in our portfolio,” He added.
Whatfix is working on its ai agent that can be integrated with existing enterprise software. Agentic AI Companies usually develop agents for specific use cases or create a marketplace of agents suited to different tasks.
INTEAD, Whatfix has chown to use a one-size-fits-ball agent that can, in batti’s words, “perform a task on any software with that there. ” The rollout for this is planned over the next two to three months.
Ai focus
As part of Whatfix’s Doubling Down on Ai, The company created a separete go-to-market division, whose sole job is to find different use castes and find a market for them. Currently, the team has pulled up two use cases, both of which have early adopters alredy. The first one is an assistant for task automation, while the other is for administrators to “Simplife their job and make them more productive,” According to Batti.
From September this year, whatfix plans to have one up and running in Beta. By November, it plans to be monetized.
But as the company shifts to become ai-firist, it’s but a give that computer costs will risk. Butti disagrees, saying that with their implements, there isn’t an expectation that people are constant engging their platform, but more really, between 3-5% of the time. “I haven’t seen a negative hit in terms of our gross margins.”
As part of its ai push, Whatfix Created Screensense, A Proactive AI-Based Technology That Fits on Top of Its existing vertels. It Crunches Several Clicks or Parts of a Workflow Into Fewer Steps, Therefore Making Users More Productive.
Earlier, Whatfix’s Dap would simply guide users from one end of a workflow to another in a step-by-step manner to ensure that users became family Simply put, it was reactive.
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For example, when a user begins creating a purchase order, screenSense is altar to detect the Intection behind it. I instead of having a user go through the entry workflow to create the order, The Technology Simply Automates The Entrere Process, Reducing Clicks and Time Taken.
“In the next 6-12 months, we want to continue to enhance screensens Parties, “said batti. The hope is that with this, it will not only increase digital adoption of new technologies being into introduced by whatfix’s clients into their ecosystems but also boost user Producttivity.
No product left behind
Even as whatfix reworks its own ecosystem to become more ai-heavy, the company says its core offers, won’t be phaseed out but will evolve along with all the isnovation it is planning.
On some level, the rationale makes sense. Companies do’t change their software stacks overnight. Solutions for Customer Relationship Management and Enterprise Resource Planning are often Deployed on such a large a large scale that overhauling them overnight bee challenging, if not outstright disastrocks.
“We will definitely continue to increase our investment to become. Invest there as well, “Batti said.
But even with that investments, Whatfix’s Core Products May Be Running on Borrowed Time. “Our core products will fundamentally shift. But it’ll take at least five to save years.
For example, with their analytics vertical, instead of generating dashboards for their clients’ users, whatfix now uses natural language processing. Users can opt to simply input what they looking for, and whatfix generates it for them.