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Currently operating in 17 citizens Across India, Flipkart Minutes is focusing on Deepening Its Reach Within Its Top-Performing Urban Centres by extending its codes.
The firm – WHICH ENTERED COMMERCE MUCH LATER TS PEERS – Will Continue Expanding Aggressively to Catch up with it with its rivals and grab a share of the Growing Market.
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“We’ll go where the customer is. [delivering in] 10 minutes as well, “Kanchan Mishra, Vice-Prescent at Flipkart, said in an interview.
Minutes have helped improve flipkart’s overall customer retention with a larger number of people now transacting on the platform more frequently.
“What we have seen is quick commerce has enabled us to grow our pee in certain categories. Products from the platform. So it’s been adding to the restor base, adding to the spend per customer on the platform and adding to the transaction per customer on the platform. “
According to Mishra, Nearly 40% of Flipkart Minutes’ Users Make a Repeat purchase every two weeks.
Flipkart launched minutes in August 2024 in select pockets of Bengaluru, MUCH after its competitors swiggy instamart, zomato-ohned blinkit, and zepto. Entering Late in the Game, Flipkart Had lots to Catch up on -Right from Setting Up Dark Stores to matching delivery speed.
Quick Commerce is projection to grow at over 40% annual through 2030, Driven by Exposition Across Categories, Geographies, and Customer Segments, PER APERT BAIN & Co.
While Quick Commerce Began With Grocery, 15–20% of its Gross Merchandise Value Now Comes from Categories Such as General merchandise, Mobile Phones, Electronics, and Apparel. Over two-thirds of all e-grocery orders and a teenth of overall e-revenue dollars are being on these platforms.
To be sure, India’s e-resril market touched $ 60 billion in 2024, per March 2025 Estimates by Bain & Co. Meanwhile, Quick-Commerce Gross Merchandise Value Touched $ 6-7 Billion in 2024, with Over 20 Million Annual Active Shoppers.
“The need for speed for our customers is very evident. Adding to the retention and spends per customer, “Mishra said.
“Quick Commerce is all about building on strengths. Kabeer Biswas, The Newly -Pointed Head of Flipkart Minutes.
Daily Essentials Account for 90% of Minutes’ Transactions, While Large-Ticket Items Like Electronics and Beauty and Beauty and Beauty and Personal Care Products in Terms of Order Values, Mishra Said.
Flipkart’s Quick Commerce Arm has also benefited from Hyperlocal logistics that is now available in Commoditized Form in India, Helping it Move ahead despite making a latom Quick Commerce Peers, Mishra Added.
“With hyperlocal density, yes we have had a lat start, but given it is almost communicated across the country, we have been done almost to build decision capital,” Mishra Said.
“What we see has been playing is the strength of the platform that power us. The logistics network that powerrs flipkart.
Quick Commerce – Characterized by High Cash Burn and Unsustainable Unit Economics – Typically requires consistent investment. While Flipkart will continue to infuse capital to expand the service, it doesnys to be much bothered about cash burn.
“What Plays Favourable for Us is we have a Massive Base of Customers Alredy Aawailable to Us That Makes Our Cust of Customer Accquisition very, very efficient. Investments Deployed from the Larger Flipkart Business. At scale, which makes go-to-market for us Easier, “Mishra Added.
Naturally, Competition in Quick Commerce is Heating Up, Prompting Companies to Bulk Up Investments in Expanding Dark Stores and Hiring More Personnel to Keep Delivery Timelines Short. In the third Quarter of FY25, Zomato said it will continue to acceptslerate blinkit’s expansion, burning cash to reach 2,000 dark stores a year ahead of target even as the Quick-Commerce Business Pulled Down Its profit.
Net Profit of Zomato (Rebranded as Eternal) SAW A Sharp Decline of 78% Year-On-Year (Yoy) in January-Marsch Quarter to 39 Crore, Largely on Account of the Accelerated Investments in its Quick-Commerce Business BLINKIT. Swiggy’s Net Loss Wided to 1,081 Crore from 555 Crore a year ago.
Establed Companies Such as Zepto, BLINKIT and Swiggy Instamart are alredy sitting on thousands of dark stores. Blinkit crossed the 1,000 Dark Store Milestone Early this year. Rival Swiggy Added Over 300 Dark Stores for Instamart, Its Quick Commerce Service, Taking Its Store Count up to 1,021.