In its sharpest Pivot so far, the company has doubled down on Gaming Commerce, Helping It Clock $ 10 Million ( 82 Crore) In Revenue in 2024-25, A 120% year-on-year jump. Almost 70% of that Revenue Came from users, not advertisers.
At the heart of this transformation is rooter shop, an in -pp marketplace that allows gamers to buy virtual currency, gift cards, and gaming vouches. In just six months minds its launch, rooter shop has emerged as the fastest-going Revenue Channel for the platform.
“The launch of rooter shop marks a defining moment for us.
The platform has scled multiple user monetisation streams in addition to its existing brand and publisher deals. But the Pivot Came With Tough Calls. The company pulled back on aggressive growth, cut costs, and reorished its strategy towards sustainable monetisation.
Since its previous fundraising round near two years ago, rooter say it has reduced its cash burn by over 80%. Losses dropped 63% in FY25. “We decide not to chase top-line growth blindly.
Rooter has so far raised $ 37 million in primary capital from investors Across India, The Us, Europe, and Southeast Asia. According to the company, its annualsed revealed Run Rate-A 12-month Projection Based on Current Revenues-Is at $ 24 Million (About 205 Crore).
The company is targeting a Gross Merchandise Value (GMV, or Total Sales with Factoring in Discounts and Other Expenses) Run Rate of $ 90 Million By Mark 2026, Up 24 Million in Marks.
Rooter has more than 85 million registered users, with paying users Spending Around 2,400 per month on average. “Gaming in India is decided a leisure spend category.
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Riding India’s Gaming Wave
India’s Gaming Industry is Experience Rapid Growth, Driven by a Young, Tech-Savvy Population, Affordable Smartphones, and Widespread Internet Access. According to a report by unlistedintel, The Country Boasts Over 500 Million Active Games, with About 138 Million willing to pay for premium services.
Key Growth Drivers for India’s Gaming Market Increased Smartphone Usage, low data costs, and the ease of digital payments via UPI. However, Challenges Such as Regulatory Ambiguities, Content Localization, and Taxation Concerns Persist.
Despite these Hurdles, The Sector Presents Significant Opportunities for Investors, Developers, Developers, and Consures Alike, as the Ecosystem Matus and Focuses on Creating Innovative, IMMERSIVE GAMING Experiences Tailored to India’s Diverse Audience.
According to a recent report by lumikai, a gaming-focused venture capital fund, India’s in -PP Purchase Market, which study at $ 300 million three years ago, is expected to Surpass $ 1 bill and HITI $ 4.3 Billion by 2029.
Kumar believes rooter is well-placed to ride that wave, noting that 87% of all rooter shop transactions are no organic.
What sets rooter apart, kumar said, is it in-House tech stack, cost discipline, and early move to monetise. “If we are the only serious player in the category, we need to show maturity in how we operate and scale.”
According to kumar, rooter’s core moat is a combination of its proprietary technology, low customer acquisition costs, and tight integration of streaming and commerce. “We are acquiring users cost-effectively and converting a healthy percentage into paying customers. That makes rooter a powerful comerce engine, not just a content destination,” He said.
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Venturing beyond gaming
Rooter’s Journey has been marked by reepeated reinvenration. It started with sports fan engagement, shifted to live commentary, and then Pivoted to Game streaming in a crowded space.
The platform also works with over 100 brands and major gaming publishers in India. IT Helps them Distribute Digital Goods, Run Esports Tournaments, and even Localise Go-To-Market Strategies. “Every successful game launch benefits us. Rooter shop acts as a central distribution hub for gaming currencies and skus (stock keeeping units, or product lines) Kumar said.
According to the company, its users spend an average of 20 minutes per day on the platform.
But it does face stiff competition from global game streaming platforms twitch and youtube gaming. Kumar appears unfazed. “Twitch has Never Targeted Mobile-Arkets Like India. YouTube is too broad. Rooter is purpose-built for Indian games,” He said.
Globally, Twitch has more than 240 million unique visitors every month and about 35 million daily active users. However, in India, its estimated user base is about 910,000. YouTube does not provide gaming numbers separately.
Rooter is also exploring new business segments such as payment and user engagement tools. “Every year, we want to unlock a new monetisation or engagement layer.
“We’ve quintly Built one of the most scalable gaming ecosystems in the country. Now we’re ready to talk against. Gaming will be a $ 5-10 billion in India soon. Next Decade, “He said.
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